• YWCA Simplify the Season - The Joy of Giving Back

The Joy of Giving Back - Roberta's Story


For Roberta Beiser, the desire to give back to her community began at a young age. In high school, she became involved with the Hi-Y Club, a former YWCA social club that encouraged girls to develop leadership skills and volunteer. “It was one of the early ways I got involved in the community,” she remembers.

Growing up in a philanthropic family, Roberta knew that she would continue her parents’ legacy of supporting local organizations. “My parents always gave back. My siblings and I have tried to do that with our children too, trying to teach them how they can be involved and help others."

Over the years, Roberta and her family’s foundation have helped expand YWCA programs. Named after her late mother, the Edith Lando Charitable Foundation is dedicated to fostering children's self-esteem. Edith was a true philanthropist and visionary. Throughout her life - but especially in her later years - her goal and passion were to help people, especially children, develop to their fullest. She always believed in their potential.

Their support has helped programs for children and youth who have witnessed violence and abuse, mentorship opportunities for youth and the many wrap-around services offered for families on the Downtown Eastside at YWCA Crabtree Corner.

“Through my experience, the YWCA is a really well-run organization that appeals to the broader community. The YWCA deals with issues that are contemporary. As things change, the organization changes too to keep up with what’s going on. If there is something that is emerging as a problem, the YWCA is on it.”

Roberta also supports local families during the holiday season through YWCA Simplify the Season. She knows that this time of year can be exceptionally stressful for families in need. By purchasing gifts from a family’s wish list, Roberta is able to make a direct impact in the lives of families who turn to the YWCA for hot meals, groceries, clothing, early literacy programs and housing.

We are so grateful to Roberta for her generosity of spirit and for passing on her dedication to supporting the community to future generations.

Thanks to incredible donors like Roberta, we are getting closer to our goal of raising $60,000 to support 600 families throughout the holidays.

It's easy to make a difference this holiday season:

1. Choose your gift. You can choose from the wish list or donate directly.

2. Brighten the holidays. Your gift will go to a local single mother and her children who need it most. 

By supporting Simplify the Season you can make this time of year a little less stressful for local families in need. Gifts start at just $20 and come with a tax receipt.

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