Social Change

We gave sexist music videos warning labels to alert young people

They don’t want you to stop and think…we do If you’ve spent any time watching music videos on-line recently, you likely know that sexualization is...

International Day of Indigenous Peoples

Our voices are diverse in Canada and protecting that diversity is a cause we should all support. August 9 is the United Nations’ International Day of...

Teaching Values through Sports and Coaching

Watch a boys’ rugby, football, soccer or hockey game and chances are you might hear a coach hurl statements such as these in an attempt to motivate...

Global Response to Sexist Adverts

The UK is latest government to take a stand against sexualization in advertising . Advertising watchdogs in Britain have ruled that negative gender-...

Critiquing Media with the Youth Advisory Council

Beyond scrolling through viral videos, memes and Snapchat stories, it’s important for everyone to engage critically with the media they’re exposed to...

Canada Child Benefit: One Year In

On July 20, the Canada Child Benefit (CCB) celebrated its first anniversary. Today, almost 9 out of 10 families are accessing the CCB, a benefit...

Celebrating National Aboriginal Day 2017

This year, Canada celebrates the 150th Anniversary of Confederation, but our history runs much longer than that. You may already be familiar with the...

Being a present father

Some of my fondest memories as a child were staying up late with my dad and watching old tough guy movies on the CBC. He had grown up on the streets...

Hypermasculinization: What it is and why it’s a problem

Hypermasculinity is a term for the exaggeration of male stereotypical behaviour, emphasizing physical strength, aggression and sexuality. It relates...

We found this ad at a local high school

Remember when we talked about media literacy and how it helps you break through the noise of advertising? We found this ad hanging in a local high...

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