Culture Shift

Teaching Values through Sports and Coaching

Watch a boys’ rugby, football, soccer or hockey game and chances are you might hear a coach hurl statements such as these in an attempt to motivate...

Global Response to Sexist Adverts

The UK is latest government to take a stand against sexualization in advertising . Advertising watchdogs in Britain have ruled that negative gender-...

Being a present father

Some of my fondest memories as a child were staying up late with my dad and watching old tough guy movies on the CBC. He had grown up on the streets...

Hypermasculinization: What it is and why it’s a problem

Hypermasculinity is a term for the exaggeration of male stereotypical behaviour, emphasizing physical strength, aggression and sexuality. It relates...

We found this ad at a local high school

Remember when we talked about media literacy and how it helps you break through the noise of advertising? We found this ad hanging in a local high...

Sexualization in media

The presence of sexually-objectified women and girls is widespread and as a society we are confronted daily with images of women’s bodies used to...